Who Gives A Crap was started when three friends learnt that 2.3 billion people across the world don’t have access to a toilet. That’s roughly 40% of the global population and means that around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That’s almost 800 children per day, or one child every two minutes.
So in July 2012, Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign on IndieGoGo. Simon sat on a toilet in their draughty warehouse and refused to move until they had raised enough pre-orders to start production. 50 hours and one cold bottom later, they’d raised over $50,000 (see the video here!)
They delivered their first product in March 2013 and have kept growing ever since. Not only is their toilet paper made from 100% recycled materials, with no inks, dyes or scents they also donate 50% of all profits to help build toilets and improve sanitation in the developing world.
Please note: This is not a sponsored post, I really admire the company and the work they are doing – plus it’s a great product!